You Don't Know What You Don't Know Why Continuous Sales Training with MEDDICC is the Key to Winning.
- Jens P Edgren
- Sep 23
- 2 min read
Updated: Sep 24
Why Continuous Sales Training with MEDDICC is the Key to Winning
Your Invitation
Why settle for average when greatness is a choice?
In sales, you don't know what you don't know. Why Continuous Sales Training with MEDDICC is the Key to Winning
We've all made the same mistake. We take on a new role, launch a new product, or simply step into a new sales week without asking the most important question:
👉 What skills do I need to upgrade today, this week, this month, this year to stay at the top of my game?
The reality is, most salespeople stay in their comfort zone. We convince ourselves we're "good enough" in some areas, and then we improvise the rest. But improvisation is not a strategy—it's a gamble. And if you keep gambling, eventually you lose.
Why MEDDICC?
Because MEDDICC is more than a sales methodology—it's a mindset for continuous learning and qualification.
M
Metrics
Learn how to quantify the real impact you deliver.
E
Economic Buyer
Get to decision makers early and with confidence.
D
Decision Criteria & Process
Stop guessing—understand exactly how your customers buy.
D
Identify Pain
Ask smarter questions that uncover what really matters.
I
Champion
Build allies who fight for you inside the customer's organization.
C
Competition
Outsmart competitors by knowing where you stand.
MEDDICC forces you to reflect: Where am I strong? Where do I need to upgrade? Where am I guessing instead of knowing?
It's the perfect mirror for growth.
The MEDDICC Challenge
That's why I've created the 3-Day MEDDICC Challenge—a free, high-energy training designed to help you sell more, faster.
Here's what we'll cover:
✓How to increase the number of quality sales activities.
✓How to reach the Economic Buyer earlier and close deals faster.
✓How to ask questions that unlock deeper, more valuable answers.
✓How to preempt tough negotiations and sell ROI instead of price.
✓How to avoid being ghosted by customers.
And most importantly: how to use MEDDICC to create a pipeline of real, winnable opportunities.
After 36 years of training more than 17,000 sellers across the globe, I've seen one truth:
Those who keep learning never stop winning.
Based on the book "The New MEDDICC: Sell More Faster"
by Jens P Edgren
Book a Meeting with Jens Edgren
Check Out Our Sites :
MEDDICC books can be found here
The New MEDDICC Book on Amazon
Find MEDDICC courses on UDEMY:
https://www.udemy.com/course/meddicc-sales-training-sell-more-faster/?couponCode=C2D879C93B24C7D6B7CE
Find MEDDICC Audio Books
The New MEDDICC Audio Book on Apple Books
Need more info? Check out our FAQ Page https://www.meddicc.se/faq we’ve compiled everything you need to know in one place.
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