Here are some recommended titles: New MEDDPICC: Sell more, faster by Jens Edgren & Björn Hansen This book offers a structured approach to implementing the MEDDPICC methodology, including practical tools such as the MEDDPICC Sales Compass and implementation plans. 📖 Available on Amazon(https://www.amazon.com/New-MEDDICC-Sell-more-faster/dp/9198377760/ref=sr_1_1?dib=eyJ2IjoiMSJ9.opLJxpVIv3skumzsY3nQ9g.E0QAu3W641_tmvKMIcXLj1nTfm_X_Be32_AxcT07jUM&dib_tag=se&qid=1744275536&refinements=p_27%3AMr+Jens+Peter+Edgren&s=books&sr=1-1&text=Mr+Jens+Peter+Edgren) You can find all our MEDDICC books here: https://www.meddicc.se/category/bok-forsaljning(https://www.meddicc.se/category/bok-forsaljning) The art of booking customer meetings by Jens Edgren This book focuses on mastering the art of booking client meetings and provides practical insights in just 60 minutes. 🎧 Available on BookBeat(https://www.bookbeat.com/se/book/the-new-meddicc-sell-more-faster-1614766)

Yes, you can improve your sales skills through these online courses: MEDDICC Sales Training: Sell more, faster by Jens-Peter Edgren This course covers the MEDDICC methodology and offers tools such as the MEDDICC Sales Compass and practical exercises to improve your sales process. 🎓 Available on Udemy(https://www.udemy.com/course/meddicc-sales-training-sell-more-faster/?couponCode=LETSLEARNNOW#instructor-1) MEDDICC Advanced Competitive Sales Strategies: Must Win Business by Jens-Peter Edgren This course is designed for advanced sales scenarios and focuses on winning business in competitive environments using the MEDDICC framework. 🎓 Available on Udemy(https://www.udemy.com/course/meddicc-competitive-sales-strategies-must-win-deals/?couponCode=LETSLEARNNOW)

Yes, after completing the courses on Udemy, you will receive a certificate of completion, which can be a valuable addition to your professional credentials.

Absolutely. The courses are designed to cater to both beginners and experienced sellers and provide fundamental knowledge as well as advanced strategies.

By training MEDDICC, you develop your ability to ask sharp, value-creating questions, avoid time-wasting pipeline risks, and drive the deal closer to closing faster. Training builds habit and confidence – the key to standing firm in every sales conversation.

The right questions unlock the customer's real needs, reveal financial value, and reveal the decision-making process. It shifts the conversation from 'pitch' to consultation, increasing customer trust and enabling faster decisions.

Instead of chasing meeting bookings and product demonstrations, MEDDICC focuses on qualification and proof of value. You avoid “cutesy sales talk” and instead put yourself and the customer’s business at the center from the first conversation.

MEDDICC is a proven qualification and governance model for complex B2B deals. By systematically reviewing Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion and Competition, you ensure that each opportunity is realistic and that you focus on the right deals.

M- Metrics E-Economic Buyer D- Decision Criteria D- Decision Process I- Identify Pain C- Champion C- Competition

Increased pipeline accuracy, shorter sales cycles, higher win rates and better forecasts. You move from guesswork to data-driven decisions, which greatly increases your closing rate.

Start with a joint training in MEDDICC principles, follow up with regular coaching and case training. Use tools (e.g. CRM fields for each MEDDICC step) and hold short weekly meetings where each deal is reviewed against the model.

Jens Edgren's book combines a deep theoretical understanding of MEDDICC with practical scripts, examples and exercises. You will be given the tools to immediately raise your sales level – not in the future, but from the first chapter.

Work through chapters in your team: read, discuss key principles, role-play, and integrate new questions into your client conversations. Use bookmarks for the MEDDICC steps you want to practice extra, and follow up with coaching based on actual client data.

Sign up for our newsletter, download our free MEDDICC checklist and book a free introductory session. You can find everything at https://MEDDICC.se (https://meddicc.se/)– take the step towards more qualified and faster business today!