The MEDDICC framework
🧩 Metrics
Measure what really matters
something
Learn in our sales training how to demonstrate customer value with clear, measurable results. When you can quantify the impact of your solution, every deal becomes easier to win.
💼 Economic Buyer
Reach the one who really
decides
A successful salesperson knows who has the power to say yes. We teach you how to identify, understand and influence the right decision-makers – so you can close the deal faster.
⚖️ Decision Criteria
Understand what governs
customer's choice
By understanding the customer's most important decision factors, you can tailor your message and show why your solution is the obvious choice. A central part of our sales training.
🗺️ Decision Process
Get control over
the shopping trip
Chance should not determine the outcome. Learn to map every step in the customer's decision-making process – from first contact to signed agreement – and take control of the progress of the deal.
🔥 Identify Pain
Discover the customer's real challenges
Real selling is about solving problems.
We show you how to find the customer's deepest needs and connect your solution to their most critical pain points.
🏆 Champion
Build your internal
hero
A Champion is your ally with the customer – the one who believes in your solution and drives it internally. Learn to create and strengthen these key relationships to win more business.
⚔️ Competition
Outsmart and outperform your competition
Gain the insight and confidence to position yourself as the best choice. Our sales training helps you stand out by delivering unmatched value and trust.
Are you struggling with your sales?
With MEDDICC, 7- simple questions you can quickly find the customer's needs, find the right decision-maker and win the deal. 1000s of salespeople in all industries and continents use MEDDICC to sell more faster
Learn MEDDICC quickly and easily during this intensive sales training with Jens Edgren, experienced sales trainer and author. Knowledge combined with examples and role plays.
MEDDICC sales training is based on the book MEDDICC sell more, faster by Jens Edgren
Why MEDDICC?
🚀 Close More Deals: Focus on the opportunities that really matter.
🎯 Qualify with Precision: No guesswork – just clarity.
📊 Predictable Growth: Build forecasts you can actually trust.
💡 Proven Framework: Used by top-performing sales teams worldwide.
What is MEDDICC?
MEDDICC is a proven sales qualification framework that helps teams understand Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion and Competition.
With MEDDICC, sellers get the clarity and certainty they need to consistently win complex B2B deals.
Problem and solution
Today's B2B sales environment is more complex and competitive than ever. Customers are well-informed, decision-making processes are longer, and it's difficult to identify the real decision-makers. Many salespeople miss important business insights and spend time on the wrong deals.
To become more efficient and successful, you need a structured method for qualifying deals and asking the right questions. MEDDICC Sales Training is a sales training based on the proven MEDDICC method that helps you understand the customer's needs, drive the deal forward and increase your hit rate.
Take the next step with our MEDDICC Sales Training and learn how to identify and drive profitable business in a structured way.
💬 What Our Learners Say (from Udemy Insights)
Learners consistently highlight the course's clear structure and practical tools, like the Sales Compass, that make applying MEDDICC simple and effective. Real-world case studies and role plays bring the concepts to life, while coaching guidance builds confidence in daily sales.
Over 2,000+ students worldwide have enrolled in our MEDDICC Sales Training.
They consistently highlight:
-
📘 Clear structure — step-by-step learning that makes MEDDICC easy to grasp.
-
🧭 Practical tools like the Sales Compass — simplifying how to apply MEDDICC in real deals.
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🎭 Role plays & real-world case studies — bringing concepts to life and showing how MEDDICC works in practice.
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🎯 Coaching guidance — helping learners build confidence and apply the framework in their daily sales.
⭐️⭐️⭐️⭐️⭐️
“Well structured, good with examples of coaching at the end, helps to structure our internal coaching.”
⭐️⭐️⭐️⭐️⭐️
“Very objective and straightforward.”
⭐️⭐️⭐️⭐️⭐️
“It was good. I liked the 7 steps and would be implementing soon.”
⭐️⭐️⭐️⭐️⭐️
“Short and sweet! The Sales Compass tool was very helpful in transitioning from theory to practice, as was the role play.
To make the course excellent,
I would suggest:
-
Moving the coaching section before the case studies,
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Including potential questions for each letter in the downloadable format,
-
Adding more detailed instructions for the case studies and how to fill out the Sales Compass.”
⭐️⭐️⭐️⭐️⭐️
“The course was well structured.”
⭐️⭐️⭐️⭐️⭐️
“Really recommend this course: insightful, straight to the point, explained the methodology and most important with interesting use cases.”
⭐️⭐️⭐️⭐️⭐️
“The course was great, learnt quite a lot of things on how to structure and go after big customers, and most importantly building that rapport with your customers.”
⭐️⭐️⭐️⭐️⭐️
“Great content! A must-have for B2B consultative professionals.”
⭐️⭐️⭐️⭐️⭐️
“I have been selling for over 10 years but have noticed companies are looking for specific MEDDIC or MEDDPICC experience, so I want to add the training to my resume.”
⭐️⭐️⭐️⭐️⭐️
“Thought provoking straight away! Some great content. The role plays are an excellent addition — however it took me a few attempts to get the hang of it :)”
⭐️⭐️⭐️⭐️⭐️
“The course clearly and easily lays out critical foundational pillars and requirements needed in order to blueprint a sale. It rightfully points out that the more information you gather, the more likely you can convert to a sale — so long as you target the right companies and spend your energy there.”
⭐️⭐️⭐️⭐️⭐️
“Great, practical content that I can follow at my own pace.”
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Some of our customers' reviews
"Very good training. I like that you go into depth about how to establish a good relationship with the customer and how to get the customer to talk and feel safe with you! Very rewarding."
Riad Harake
Education Eniro
"Thank you Jens for the learning & development through MEDDICC over the past two years. You have supported the team through a range of professional development, driven success and enabled us to shape new and exciting processes that drive our customer engagement. Look forward to continuing our development as our customers, markets and organization evolve."
Mike Wilkinson
Schneider Electric
"Before taking the MEDDICC training, I struggled to effectively qualify leads, often wasting time on prospects who weren't a good fit. Since taking the course, I've learned to ask the right questions to identify real decision makers and understand their specific needs. This has resulted in a 20% increase in my qualified leads and a 15% improvement in closings."
Atanas Runyov
MEDDICC changes the way of selling
"Hi Jens! Really glad you showed me MEDDICC and coached me. It has been a journey of learning and had me thinking so differently about sales. I love the way you make buyers feel comfortable with the right questions. You have made me feel much more confident by giving me a process to correctly diagnose problems!"
Charlie Stennett
Schneider Electric!
"Excellent training that changed the way I think about the process of selling and approaching customers. This approach has not only sharpened the lead qualification process, but has significantly improved my ability to navigate the entire deal."
Elena Stefanovska
Procon
"I have had the honor of having Jens Edgren as my external coach with MEDDICC as the basis for teaching and coaching. The techniques have helped me take more control of my sales and more quickly identify key and success factors to improve my sales skills. Jens has had a great ability to adapt and use my business cases in a practical way to teach."
Mattias Jakobsson
Cybercom
Some of our customers
