Sales training Stockholm
Our sales training in Stockholm helps salespeople and sales teams sell more structured, accurate and profitable in complex B2B sales. The training provides practical tools, a common working method and clear business logic that can be quickly used in everyday life.
The training is based on the MEDDICC® methodology and the book MEDDICC – Sell more, faster by Jens Edgren, and combines training, coaching and e-learning.
The focus is not inspiration – but behavioral change and business results.
In Stockholm's business climate, with its fast pace, professional buyers and complex decision-making processes,
General sales tips are not enough. Structure, discipline and control are required.
Sales training Stockholm – content and structure
Strengthen your B2B sales team, improve deal qualification and increase close rates with our MEDDICC-based training
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Exit Methods : Increase win-rate with proven strategies
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Customer Psychology : Understanding Decision Making and Customer Needs
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Objection Management : Turn Objections into Opportunities
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Pipeline & Structure : Create predictable and efficient sales processes
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Practical Exercises & Role Play : Applying MEDDICC to real-world scenarios
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Format : 100% online
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Customization : Tailored to industry, target group and sales process
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Your team receives both the framework and the hands-on training needed to apply MEDDICC immediately — boosting qualification and closing performance.
What the education in Stockholm includes
Our MEDDICC-based sales training helps B2B sales teams qualify deals better, win more deals, and create a more predictable pipeline.
Although this page focuses on sales training Stockholm, the training is delivered 100% online and works equally well for teams across Sweden and internationally .
Main points:
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Prospecting and qualification
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Needs analysis and customer psychology
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Identification of financial decision-makers
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Decision criteria and decision process
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Pipeline structure and prioritization
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Objection handling and closing techniques
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Champion building
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Practical exercises based on real deals
Who is the sales training in Stockholm for?
Our MEDDICC sales training is suitable for B2B teams looking to improve qualification, pipeline and close rates. Although the site focuses on Stockholm, the training is delivered 100% online and works equally well for teams throughout Sweden and internationally.
Target groups:
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Salespeople / Account Managers
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SDR / BDR
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Key Account Managers
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Sales Managers & Team Leads
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Head of Sales / CRO
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Customer Success Managers and Founders
Major industries in Stockholm and globally:
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Tech & SaaS
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Consulting and service companies
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Telecom & IT infrastructure
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B2B e-commerce and digital platforms
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Scaleups and venture-backed companies
Adapt according to experience:
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Juniors / SDR: Basic prospecting, qualification and needs analysis
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Experienced salespeople: Advanced MEDDICC, deal strategy and pipeline optimization
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Leaders / Sales Managers: Coaching, deal reviews and team management
Why choose our sales training Stockholm?
Unique benefits of the training
Our MEDDICC-based sales training is superior to other alternatives in Stockholm thanks to proven methodology, practical training and measurable results.
What makes us unique:
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Proven structure : The MEDDICC framework is used globally by leading B2B companies to qualify deals, increase close rates, and create a predictable pipeline.
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Practical application : Role plays, scenario exercises, and live pipeline deals ensure that theory is directly translated into real-world business.
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Results : Our customers experience on average:
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+30% higher completion rate
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+25% improved pipeline quality
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Shorter sales cycles in complex B2B deals
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Customer case : SaaS and tech companies in Stockholm have implemented MEDDICC with improved forecast accuracy and pipeline predictability.
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Customized for team & experience : Training is tailored to sales roles, experience level and industry.
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Digital delivery globally : The training can be delivered online, making it available to teams in Stockholm, the rest of Sweden and internationally.
Structure + practice + results = direct effect in active business.
Local benefits for companies in Stockholm
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Opportunity for on-site training in Stockholm
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Flexible setup: physical, online or hybrid
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Customized training based on your business
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Close coaching and follow-up
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Local references and experience from Stockholm-based companies
Sales training Stockholm – course structure and price
Course structure
Common arrangements:
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1–2 day MEDDICC workshop with a closing focus
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3–9 month program for lasting behavioral change
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Combination of training, business coaching and leadership support
Included:
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Working with real businesses
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MEDDICC templates from the book
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Concrete exit strategies
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Recommendations for CRM and follow-up
Price for sales training in Stockholm
The price is based on:
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Number of participants
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Scope and length
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Need for coaching and follow-up
The price always includes:
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Adaptation to business model
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Educational materials linked to the book
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Workshop management and follow-up
Frequently asked questions about sales training Stockholm
What makes this sales training different from other sales training?
Unlike many sales training courses that focus on inspiration or individual techniques,
this training at MEDDICC® and the book
MEDDICC – Sell more, faster by Jens Edgren.
The focus is on structure, qualification, decision-making processes and business value – which produces measurable results.
Is this a practical or theoretical sales training?
This is a practical sales training. Theory is used to set the framework, but the majority of the time
is spent on training and working with the participants' own businesses.
Is the training also suitable for senior salespeople?
Yes. Senior salespeople especially appreciate the structure, business logic, and increased control in complex
business.
Is the training suitable if we already have a sales process?
Yes. The training does not replace your sales process, but strengthens it through MEDDICC as a qualification.
and decision framework.
Do you have more questions?
Sales training for Consultants
Sales training for consultants is a sales training that gives you the tools to succeed in the role of a business-oriented consultant. You will gain practical insights on how to build trust with customers, build your network and drive the business process from start to finish.
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