MEDDICC Sales Training for B2B Sales Teams
MEDDICC is a leading B2B business qualification methodology used by high-performing sales organizations worldwide.
With our MEDDICC sales training, sales teams learn to ask the right questions, identify real customer pain points, and drive deals to closure - faster and more predictably.
Product sheet – MEDDICC
Contains:
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Target groups and areas of use
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What MEDDICC is and how the methodology is used in practice
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Content in education and e-training
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Tools, templates and certification
Download our product sheet and get a clear overview of MEDDICC, MEDDPICC – training, formats, target groups and expected results.
3-Day MEDDICC Sales Next Level Challenge 2026
📆 February 25–27, 2026
⏱ 2 hours per day
🌍 Live – Globally online
An intensive 3-day course with practical sales dialogues and qualification exercises, specially designed for B2B and enterprise sales teams who want to take MEDDICC to the next level.
Here are the main MEDDICC events you can register for — perfect to highlight on the page:
Upcoming events
⭐ What participants say about MEDDICC Challenge
Salespeople in B2B and enterprise environments describe the MEDDICC challenge as a highly practical and immediately applicable experience. Participants report clearer professional qualifications, stronger conversations with decision-makers, and increased confidence in navigating complex sales situations – often applying the framework directly to real-world opportunities with visible impact.
“MEDDICC Challenge completely changed the way I work with complex business.
What stood out the most was how practical everything was – the examples were real, relevant and directly linked to situations I face every day. I was able to immediately apply what I learned to my pipeline and see where deals were actually getting stuck.”
— B2B salesperson
“This was a very engaging and genuinely practical webinar.
It helped me move beyond superficial qualification and start having stronger dialogues with real decision makers. I feel much more confident in assessing business opportunities early and focusing the team on the right deals.”
— Sales Manager
“The challenge structure was clear, easy to follow and at the same time deep enough where it was really needed.
I was given a simple and repeatable structure to understand where I was losing momentum in business and how I can qualify better to win more predictably.”
— Enterprise Account Executive
“MEDDICC Challenge was a real game-changer for me.
I used the framework the very next day in sharp customer dialogues and noticed an immediate difference. My questions became sharper, the conversations more focused, and the quality of my deals increased immediately.”
— Senior salesperson
“I've taken many sales training courses, but this one felt different.
It helped me slow down at the right times, ask better questions, and build real momentum in business instead of chasing prospects.”
— Key Account Manager
“MEDDICC Challenge created clarity in complex sales situations.
I now have much better control over decision-making processes, stakeholder interactions, and business risk. It has become a central part of how I track and forecast my pipeline.”
— Sales Manager
“Extremely relevant for modern B2B sales.
The Challenge program helped me move from product and feature focus to value-based dialogues that really reach senior decision-makers.”
— B2B salesperson
“What impressed me most was how focused and practical the MEDDICC Challenge was.
No fluff, no general sales clichés – just concrete advice on how to qualify correctly and avoid wasting time on deals that will never close.”
— Enterprise Salesperson
MEDDICC sales training team
Jens Edgren - CEO
CEO MEDDICC Master Trainer
Jens Edgren is CEO of Solution Selling® in the Nordics. With over two decades of experience in sales and business development, Jens leads the company with the vision of creating added value for customers through tailored sales strategies. He is also the author of seven books in Solution Selling and a well-reputed expert in the field.
Dan Svanfelt
MEDDICC SALES COACH
Dan Svanfelt is an expert in industrial sales with over 30 years of experience in leading positions in Sweden and internationally. Dan is a MEDDICC coach and responsible for MEDDICC in southern Sweden and for international clients.
Jim Palmquist
SOLUTION SELLING® EXPERT
Jim Palmquist is a Solution Selling® expert who focuses on delivering customized solutions and training. With extensive experience in sales and business development, Jim supports our clients in achieving their sales goals and improving their sales strategies.
Peter Ericson
CHAIRMAN OF THE BOARD
Peter Ericson is chairman of the board for Solution Selling® in the Nordics. With his extensive experience in leadership and strategic business development, Peter plays a key role in the company's long-term plans and growth strategies. He ensures that we continue to deliver high quality services to our customers.
MEDDICC PHILOSOPHY
MEDDICC is a proven sales method that helps sellers qualify and close deals effectively. The acronym stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, and Competition. By following this method, sales teams can understand and address the key factors that influence a customer's purchase decision.
With MEDDICC, salespeople can focus on the most promising deals, reducing time wasted on leads that don't close. This method helps identify key decision makers and their criteria, ensuring that every aspect of the customer's needs and challenges is understood and addressed.
MEDDICC is particularly useful for B2B sales where complex decisions and multiple stakeholders are common. Many leading technology companies and ambitious startups use MEDDICC to improve their sales processes and increase their hit rate. By implementing MEDDICC in your sales strategy, you can achieve better results and create long-lasting customer relationships.
Milestones
8
Books
16000
Trained salespeople
BOOKSTORE
