MEDDICC Coach NLP – Leadership that really gets you there
To get employees and yourself to: get into the right mental state, utilize full potential and remove mental blocks.
In complex sales, the outcome is determined not only by method – but by relationships, trust and leadership.
✨ The training is for those who want to:
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✅ Develop clear, confident and authentic leadership
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✅ Coach salespeople and employees so they want to take responsibility – not just understand what they should do
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✅ Build strong, long-term relationships with customers, Champions and Economic Buyers
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✅ Using MEDDICC with human acuity, not mechanical control
This is NLP that enhances leadership and coaching – with MEDDICC as a business framework.
📅 Date : March 25–26, 2026
⏰ Duration : 2 days
🎯 For whom : Managers and sales leaders who want to build strong relationships, coach with precision and win the right deals
[Limited number of seats to keep sessions interactive]
Agenda – when structure meets human influence
🌟 Day 1 – Self-leadership, mental position & relationships
1️⃣ Leadership in MEDDICC – more than follow-up
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Why MEDDICC falls short of trust and psychological security
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The difference between control and real leadership
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How sales managers create engagement instead of resistance
2️⃣ Mental position – the foundation for credible leadership
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How your inner state affects relationships and communication
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Leading yourself before leading others
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Stability and presence in pressured business situations
Exercise : Creating personal mental strategies for leadership, coaching, and difficult conversations
3️⃣ Authentic communication – create deep trust
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How NLP builds genuine connection without manipulation
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Adapt language, pace and structure without losing yourself
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Listening that creates trust – with both customers and salespeople
4️⃣ Relationships that carry the business
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Build trust with Champions and decision-makers
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How relationships drive access to information in MEDDICC
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Presence, clarity and respect as a competitive advantage
🌟 Day 2 – Coaching that changes behaviors
5️⃣ NLP-based coaching – truly achieve
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Why coaching often stops at words
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How to adapt coaching to the individual's mental map
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From instruction → insight → ownership
6️⃣ MEDDICC coaching with a focus on the relationship
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Coaching Metrics, Pain and Decision Process without creating defenses
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Challenge sellers with respect and clarity
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Create accountability without micromanagement
7️⃣ Authentic influence in crucial conversations
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Conversation with Economic Buyers
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Pain Deepening without pressure
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Coaching when business matters
Role play : Challenging coach and client conversations with structured feedback
8️⃣ Leadership that scales
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How to build a coaching culture with MEDDICC and NLP
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Common language, common direction
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Leadership that strengthens both results and relationships
👨🏫 Course leader
Jens P. Edgren – Author of MEDIC – Sell more, faster, NLP
Master Practitioner, and one of the Nordic countries' most experienced trainers in solution sales and sales leadership.
With over 37 years of experience, Jens helps participants to:
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Become a more confident and clear leader
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Coach in depth – not just follow up
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Building relationships that create both business and loyalty
💰 Investment
9,900 SEK including everything (venue, food, course documentation, e-learning and 3 follow-up sessions)