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Why Forecasts Lie – and How Buyers Actually Decide
Fri 08 May
|Webinar
Join Jens P. Edgren to learn how buyers actually decide, uncover the gap between sales stages and real decisions, and forecast based on customer behavior—not optimism.


Time & Location
08 May 2026, 08:30 – 9:00
Webinar
About the event
MEDDICC webinar with Jens P Edgren:
Why Forecasts Lie – and How Buyers Actually Decide
If deals keep slipping but never dying, this session explains why. You’ll uncover the gap between sales stages and the buyer’s real decision process—and how to regain control.
Why Jens on this topic
Jens works closely with sales leaders who are tired of optimistic forecasts. His MEDDICC discipline helps managers forecast based on customer behavior, not seller confidence.
Tangible result
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