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MEDDICC Sales Challenge 2026

The next level in sales starts with better qualification

📅 February 25–27, 2026

⏱ 2 hours per day

🌍 Live - global participation

🎯 Practical sales dialogues with real business results

[Limited number of seats to keep sessions interactive]

Close more deals with MEDDICC: 2026 edition

Feb 12, 2026 | 08:30–09:00


A practical webinar series designed to help salespeople sharpen their MEDDICC skills and close more deals using real-world examples.

A practical session focused on NLP and leadership skills for sales professionals

Related Events

A practical webinar series designed to help sales professionals sharpen their MEDDICC skills and close more deals using real-world examples.

MEDDICC Coach NLP – leadership that really gets you there


📅 Wednesday, March 25, 2026 | 📍 Stockholm | Open course

An intensive 2-day training for salespeople and sales managers who want to build strong relationships, coach with precision and win the right deals using NLP and MEDDICC principles.

MEDDICC sales training – win the right deals, more often


📅 May 6 | 📍 Stockholm | Open education

An intensive 2-day training that gives you full control over your pipeline, decision-making processes and forecasts.

En intensiv 2-dagars utbildning som ger dig full kontroll över pipeline, beslutsprocesser

A 3-day live MEDDICC-based sales challenge for B2B and enterprise salespeople who want to take the next step beyond basic qualification and execute buyer-led sales dialogues that drive complex deals to completion.

MEDDICC Sales Training Event 2026.png

Why the MEDDICC Challenge Exists

Most sales teams know about MEDDICC. Very few know how to use it when business gets messy.

This challenge has been designed to help you:

  • Asking the right questions at the right time

  • Reveal business risks early

  • Stop guessing in forecast calls

  • Speak the language of decision-makers

This is MEDDICC as it is meant to be applied – in real sales conversations.

A confident-sales-professional-standing-in-modern-office-with-a-determined-expression.png

Who this Challenge is for

Enterprise Account Executives


Manage long, complex sales cycles

B2B & SaaS Salesperson


Sells to multiple decision makers

Sales Manager


Coaches MEDDICC adoption

Revenue Teams


Tired of surprises in the pipeline

Emerging sales talent


Wants to close his first complex deals

Independent sellers & consultants


Anyone who wants to sell smarter and win consistently

What you will learn during the MEDDICC challenge

Metrics & Economic Buyer

  • Quantifying real business impact

  • Identifying true economic ownership

  • Avoiding "nice-to-have" deals

Decision Criteria & Process

  • How decisions actually get made

  • Mapping approvals before they stall

  • Aligning MEDDICC with buying behavior

Pain & Champion

  • Identifying real pain vs surface issues

  • Building champions who sell internally

  • Stress‑testing live deals using MEDDICC

MEDICC Sales team

Led by top-trained MEDDICC-certified coaches and practitioners, our team has helped thousands of sales professionals master the MEDDICC framework within leading B2B organizations.

Expect actionable insights, live Q&A, and real-world examples that you can use right away.

Jens Edgren with MEDDICC Book MEDDICC Challenge
Why MEDDICC works

Built on 36 years of practical sales experience and training of over 17,000 salespeople in 49 countries, MEDDICC is a proven framework that delivers results.

Spaces are limited. Book your spot today and start building the sales confidence that can transform your career.

Continue your MEDDICC journey

Take your sales mastery to the next level with our advanced MEDDICC sales training courses — designed for individuals and teams ready to turn qualification into predictable success.

Once you have completed the 3-day MEDDICC challenge, you will have a solid foundation in the MEDDICC framework.
If you're ready to go deeper, explore our professional MEDDICC E-Learning courses to develop your sales strategy, leadership, and execution.

Learn how top-performing teams at Salesforce, Cisco, and HubSpot use MEDDICC to consistently win complex deals.

Trusted by Sales Professionals Worldwide

Insights from Our Previous Webinars

Fatih C.

⭐⭐⭐⭐⭐
"Asking the right questions and truly listening has become more important than ever. As technology gets more complex, we need to ask simpler yet more impactful questions.

Thank you, Jens-Peter Edgren, for the inspiring 3-Day MEDDICC Challenge. 🚀

It was an eye-opening experience on how the right questions can drive meaningful conversations and better outcomes. ✨"

Patrik Wester

⭐⭐⭐⭐⭐
"Thank you so much for facilitating and for sharing all this knowledge Jens!"

Mark Piszczor

⭐⭐⭐⭐⭐
"Thank you Jens for great insightful practices that I can put into use immediately and accelerate sales.
Great meeting everyone who joined!"

MacLee Mensah

⭐⭐⭐⭐⭐
"Thanks for organizing this, Jens! Great experience learned from this sessions"

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