The next level in sales starts with better qualification
📅 February 25–27, 2026
⏱ 2 hours per day
🌍 Live - global participation
🎯 Practical sales dialogues with real business results
[Limited number of seats to keep sessions interactive]
Upcoming events
MEDDICC Coach NLP – leadership that really gets you there
📅 Wednesday, March 25, 2026 | 📍 Stockholm | Open course
An intensive 2-day training for salespeople and sales managers who want to build strong relationships, coach with precision and win the right deals using NLP and MEDDICC principles.
MEDDICC sales training – win the right deals, more often
📅 May 6 | 📍 Stockholm | Open education
An intensive 2-day training that gives you full control over your pipeline, decision-making processes and forecasts.
Why the MEDDICC Challenge Exists
Most sales teams know about MEDDICC. Very few know how to use it when business gets messy.
This challenge has been designed to help you:
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Asking the right questions at the right time
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Reveal business risks early
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Stop guessing in forecast calls
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Speak the language of decision-makers
This is MEDDICC as it is meant to be applied – in real sales conversations.
Who this Challenge is for
Enterprise Account Executives
Manage long, complex sales cycles
B2B & SaaS Salesperson
Sells to multiple decision makers
Sales Manager
Coaches MEDDICC adoption
Revenue Teams
Tired of surprises in the pipeline
Emerging sales talent
Wants to close his first complex deals
Independent sellers & consultants
Anyone who wants to sell smarter and win consistently
What you will learn during the MEDDICC challenge
Metrics & Economic Buyer
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Quantifying real business impact
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Identifying true economic ownership
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Avoiding "nice-to-have" deals
Decision Criteria & Process
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How decisions actually get made
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Mapping approvals before they stall
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Aligning MEDDICC with buying behavior
Pain & Champion
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Identifying real pain vs surface issues
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Building champions who sell internally
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Stress‑testing live deals using MEDDICC
Led by top-trained MEDDICC-certified coaches and practitioners, our team has helped thousands of sales professionals master the MEDDICC framework within leading B2B organizations.
Expect actionable insights, live Q&A, and real-world examples that you can use right away.
Continue your MEDDICC journey
Take your sales mastery to the next level with our advanced MEDDICC sales training courses — designed for individuals and teams ready to turn qualification into predictable success.
Once you have completed the 3-day MEDDICC challenge, you will have a solid foundation in the MEDDICC framework.
If you're ready to go deeper, explore our professional MEDDICC E-Learning courses to develop your sales strategy, leadership, and execution.
Learn how top-performing teams at Salesforce, Cisco, and HubSpot use MEDDICC to consistently win complex deals.
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