Appointment booking sales training

"Increase your hit rate for booked appointments with our Appointment Booking Sales Training"

Problem and solution

Scheduling appointments with new customers is one of the biggest challenges for salespeople today. Customers’ buying journeys often take place digitally, where they do their own research before even contacting a vendor. Without an effective appointment scheduling strategy, you risk falling outside the customer’s decision cycle.

With our Meeting Booking Sales Training, you will learn how to build an effective prospecting process, create personalized messages, and handle objections to book more meetings via LinkedIn, phone, and email.

Take control of your meeting booking and fill your calendar with valuable business opportunities.

About sales training in appointment booking

Appointment Booking Sales Training is a practical e-training that gives you the skills and tools you need to identify the right customers, generate interest and book meetings with potential deals.

For whom?
The training is perfect for salespeople, consulting managers and entrepreneurs who want to improve their prospecting and learn techniques to book more meetings with the right customers

Content of the training

Prospecting, knowledge assessment, goals and expectations
What the customer buying journey looks like
How customers use LinkedIn and social media to find suppliers and get purchase recommendations
How to build your prospecting process
Build the perfect customer profile
Build your perfect conversation script
What and how to find customers - some creative ideas
How you can use events to find customers
How to plan your time and have time to book meetings
How to book meetings on LinkedIn, phone and email
How to create sales campaigns
How to meet and handle objections
How to get past gatekeepers like switchboard operators and secretaries
How to use your marketing campaigns to book meetings
How to create a positive attitude and mental strength
Measuring and following up on results, setting goals
Daily routines and weekly planning
Tips and tricks on how to use texts, videos and links to make posts and records more distributable
Feedback on your prospecting activity
Tasks to get started with your prospecting and feedback
The book "The Art of Scheduling Customer Meetings" by Jens Edgren
The e-training takes 4–6 hours with all tasks and ends with a diploma and course certificate.

Customer quote

"The training helped me streamline my appointment booking and increase my hit rate from 5% to 50% in just a few weeks ." – Anna L., Salesperson

" I learned to use LinkedIn and the phone in a whole new way and managed to book meetings with key people I previously couldn't reach ." – Johan S., Account Manager

The value of sales training in appointment booking

With Meeting Booking Sales Training, you'll learn how to identify the right customers, create engaging messages, and book meetings that lead to business. The result? More business opportunities, higher hit rates, and a packed calendar.

Who delivers?

The training is led by Jens Edgren, CEO of Sales Makeover and a recognized expert in solution sales, business development and strategic sales. During his career, Jens has helped hundreds of consultants, salespeople and leaders develop their sales skills and create sustainable business relationships.

With over 35 years of experience in B2B sales, Jens has trained companies globally on how to optimize their sales processes, improve their deal qualification, and effectively implement sales methodologies such as MEDDICC – a sales methodology that helps salespeople close more deals, faster. Jens is also the author of the popular book “MEDDICC – Sell More, Faster”, which provides in-depth insight into how to use the MEDDICC framework to qualify and win deals in competitive markets.