🎯 What You’ll Learn
💼 Sell more and close deals faster using the power of MEDDICC questions
🎯 Qualify the right opportunities and focus on winnable deals with confidence
📘 Build a scalable framework and repeatable sales playbook using MEDDICC
🧠 Coach your team like a pro — become a great MEDDICC sales mentor
📈 Increase your win rate and forecasting accuracy
🤖 Practice your sales skills with our interactive MEDDICC AI Bot
🎓 What’s Included in the Course
📺 2.5 hours of on-demand video
📝 9 articles
📂 16 downloadable resources
📱 Access on mobile and TV
💬 Closed captions included
🔊 Audio descriptions available
🏆 Certificate of completion
🎯 What You’ll Learn
💡 Stand out from 90% of salespeople with a smarter, more strategic approach
🔥 Spark buying emotions and create urgency in your customer conversations
🎯 Identify the Economic Buyer without losing trust with your champion
🗣️ Use your voice and words to boost energy, motivation, and action
❤️ Connect emotionally and build lasting trust with your customer
🔍 Uncover pains and needs quickly to tailor your pitch with precision
MEDDICC - the art of asking questions the right way
How to ask MEDDICC questions and get the answers you need to sell more, faster Created by Jens Edgren This MEDDICC sales training will challenge the way you sell and you will sell more, faster Unless you want to sound like everybody else: this training will give you new ways of talking to customers Asking questions in a different way Spark creative conversations Get to the point faster Create an emotional will to buy from you Get the MEDDICC questions answered faster! In this training you will learn powerful techniques that connects you on an emotional level with the buyer - and opens the conversation to talk about Metrics, Economic buyer, Decision criterias, decision process, Identify the pains of the customer, find your Champion and understand your Competitive position. You will see examples of role plays where your will hear how the seller uses the techniques beeing taught and get feedback from the instructor. Some examples shows really bad seller behaviour - with a warning sign. Using these techniques will help you master the MEDDICC questions, speed up the sales conversations and improve your hiutrate - customers will want to do more business with yiu - because they like you better than your competitor. The training is built upon the knowledge of neuroscience - how emotions will drive actions - 10 ways of supercharging your sales conversations Jens Edgren is a salescoach and a trauma therapeut - the MEDDICC the art of asking questions the right way is build upon powerful techniques in counseling and very "un selling". Who this course is for: Sellers, sale smanagers - all with customer interactions Sales people who wants to be masters in the art of asking questions
🎓 What’s Included in the Course
🎥 2 hours on-demand video
📄 3 articles
📱 Access on mobile and TV
♾️ Full lifetime access
🎓 Certificate of completion
MEDDICC Advanced Competitive Sales strategies Must win deals
MEDDICC MEDDPICC Must win opportunities- Created by Jens Edgren
In this MEDDICC sales training you will learn how to win deals in tough competition - when the odds are against you. This is the only MEDDICC sales training focused on winning when competing to win RFP ands must-win-opportunities. How to Identify, analyze and win: Competitive sales situations Qualify and win formal purchasing processes (RFP/RFQ) How to apply advanced MEDDICC competetitive analysis How to select the best competitive win strategy How to do deal-reshaping How to sell to executives How to create a competitive executive summary How close the deal In this very practical training you will learn how to use MEDDICC to do competitive analysis, select the best competetitive sales strategy and execute it to success. You will be able to increase your ability to communicate with your team about the opportunity and secure recources. This MEDDICC course is packed with examples ansd easy to use sales tools, Content preview: Competitive analysis What are your unique value proposition? How can you standout and be your customers best choice? Learn how to make a solid competitive analysis in less than 15 minutes and highlight red and green flags to your team - and select a winning strategy Competitive winning strategies What is the best winning stratetgy? Learn from world-class sales organizations - and master the 4 most successful sales strategies. Coach to win Winners are teamplayers. With the MEDDICC salescompass you will be able to evaluate the progress of you competitive sales efforts - and take action. What does others say: Mike Wilkisson, Salesdirector at Schneider: Thank you Jens for the learning & development through MEDDICC over the last two years. You've supported the team across an array of professional development, driving success and enabling us to form new and exciting processes that drive our client engagement. Look forward to continuing our development as our clients, markets and organisation evolves Johan Nyman, KAM SD-Worx It is "a step up" and above all useful in competition. Especially like: Decline RFPs/tenders in a nice way and try to "come to the table" otherwise qualify early (the guys on the team, want to answer everything without meeting the customer or influencing). Packaging/"wording" of the four different types of position, head to head, reshaping, re-position, land&expand. Sell a "preliminary study" slightly below 10% of order value (8-8.5% as you say), or go-live plan to anchor a process. Who this course is for: Sellers, managers and bid-managers that wants to sell more, faster through qualifying and winning b2b deals
🎯 What You’ll Learn
🏆 MEDDICC Sales Training – How to win deals in tough, competitive environments
⚔️ Master Competitive Sales Situations – Identify, analyze, and win against strong rivals
📑 Win Formal Buying Processes – Qualify and succeed in RFPs and RFQs
🧠 Apply Advanced MEDDICC – Competitive analysis techniques that uncover deal risks
🎯 Choose the Right Win Strategy – Tailor your approach to each sales scenario
📝 Craft Executive Summaries – Build persuasive, competition-focused summaries
🎓 What’s Included in the Course
🎥 1 hour on-demand video
📄 7 articles
📥 24 downloadable resources
📱 Access on mobile and TV
♾️ Full lifetime access
🎓 Certificate of completion
💬 What Our Learners Say on Udemy (from Udemy Insights)
Learners consistently highlight the course’s clear structure and practical tools, like the Sales Compass, that make applying MEDDICC simple and effective. Real-world case studies and role plays bring the concepts to life, while coaching guidance builds confidence in daily sales.
Over 2,000+ students worldwide have enrolled in our MEDDICC Sales Training.
They consistently highlight:
-
📘 Clear structure — step-by-step learning that makes MEDDICC easy to grasp.
-
🧭 Practical tools like the Sales Compass — simplifying how to apply MEDDICC in real deals.
-
🎭 Role plays & real-world case studies — bringing concepts to life and showing how MEDDICC works in practice.
-
🎯 Coaching guidance — helping learners build confidence and apply the framework in their daily sales.
⭐️⭐️⭐️⭐️⭐️
“Well structured, good with examples of coaching at the end, helps to structure our internal coaching.”
⭐️⭐️⭐️⭐️⭐️
“Very objective and straightforward.”
⭐️⭐️⭐️⭐️⭐️
“It was good. I liked the 7 steps and would be implementing soon.”
⭐️⭐️⭐️⭐️⭐️
“Short and sweet! The Sales Compass tool was very helpful in transitioning from theory to practice, as was the role play.
To make the course excellent,
I would suggest:
-
Moving the coaching section before the case studies,
-
Including potential questions for each letter in the downloadable format,
-
Adding more detailed instructions for the case studies and how to fill out the Sales Compass.”
⭐️⭐️⭐️⭐️⭐️
“The course was well structured.”
⭐️⭐️⭐️⭐️⭐️
“Really recommend this course: insightful, straight to the point, explained the methodology and most important with interesting use cases.”
⭐️⭐️⭐️⭐️⭐️
“The course was great, learnt quite a lot of things on how to structure and go after big customers, and most importantly building that rapport with your customers.”
⭐️⭐️⭐️⭐️⭐️
“Great content! A must-have for B2B consultative professionals.”
⭐️⭐️⭐️⭐️⭐️
“I have been selling for over 10 years but have noticed companies are looking for specific MEDDIC or MEDDPICC experience, so I want to add the training to my resume.”
⭐️⭐️⭐️⭐️⭐️
“Thought provoking straight away! Some great content. The role plays are an excellent addition — however it took me a few attempts to get the hang of it :)”
⭐️⭐️⭐️⭐️⭐️
“The course clearly and easily lays out critical foundational pillars and requirements needed in order to blueprint a sale. It rightfully points out that the more information you gather, the more likely you can convert to a sale — so long as you target the right companies and spend your energy there.”
⭐️⭐️⭐️⭐️⭐️
“Great, practical content that I can follow at my own pace.”
⭐️⭐️⭐️⭐️⭐️
A good refresher on MEDDICC techniques. Allows one to fine tune the art of asking questions
⭐️⭐️⭐️⭐️⭐️
I enjoyed the course as it's not the first couse I'm taking from Jens (I'm also reading one of his MEDDPICC oriented books). The course was quite interesting, interactive and included a lot of practical examples that help the participants envision a real situation under the practice circumstances. Overall there's great value here as Jens raises some fundamentally excellent improvements over traditional boiler-plate sales methodology that's originating from the 80s, but is somehow still standard in the business world of today. What can be improved: Section 4 and 6 are duplicates. Section 17 is listed at 12 minutes length, but actually includes the same 6-min. video looped twice. Best of luck, Jens! Excited to see what other courses will come from your end!
⭐️⭐️⭐️⭐️⭐️
Thank you for a clear and practical course that outlines the MEDDICC framework, whilst also providing examples. I've come away with actionable insights and really appreciate the resource tools. I can apply these immediately to improve deal qualification and win rates. Thank you. I'll now to look to do my MEDDICC certification.
⭐️⭐️⭐️⭐️⭐️
It's super clear and engaging, which I loved. The role plays are a brilliant idea; they really help grasp how MEDDICC operates. The videos' length was perfect, keeping me interested throughout. Jens Edgren breaks down everything so well, and the extra materials are a great addition. It's an awesome starting point that motivated me to dive deeper and practice more. Overall, it's concise, clear, and spot on!
⭐️⭐️⭐️⭐️⭐️
The course covered the components of the methodology well and in a concise manner. However, the shared resource, sales compass, is inaccurate; it is missing a few key questions to calculate the score. Overall, this course is helpful for anyone interested in acquiring a basic understanding of the MEDDICC methodology.
⭐️⭐️⭐️⭐️⭐️
The course offers a succinct yet comprehensive overview of the MEDDICC sales methodology, delivering content that is straight to the point and highly informative. Instructor Jens Edgren demonstrates clarity in his explanations and supplements the material with additional resources for those seeking a deeper understanding of the topic. I highly recommend this course to anyone seeking an introduction to MEDDICC sales methodology; it serves as an excellent foundation for further exploration in the subject.
⭐️⭐️⭐️⭐️⭐️
Informative and a really solid overview of MEDDICC. The course goes very deep into the practical application of using this framework for selling in a way that makes sense.
⭐️⭐️⭐️⭐️⭐️
Great points and dialogue, easy to follow!