MEDDICC webinar with Jens P Edgren:

The Hidden Rules of Every Deal (and How Winners Rewrite Them)

Every deal has decision criteria—most sellers just never see them. You’ll learn how criteria are shaped, how incumbents bias them, and how top sellers influence the rules early.

Why Jens on this topic

This is one of Jens’ signature strengths. He coaches sellers to co-create decision criteria with customers instead of discovering them too late—turning MEDDICC into a competitive weapon.

Tangible result