Problem and solution
The digital buying journey has radically changed the sales landscape. Customers expect customized solutions, interactive presentations, and fast decision-making – all in a digital environment. Without a customized strategy, sales teams risk losing business to more digitally mature competitors.
Virtual Solution Selling training helps you develop an effective digital sales process, build trust via the screen, and maximize customer engagement for faster closings.
Learn how you can transform your digital customer meetings into successful deals.
About the Solution Selling Virtual training
Virtual Solution Selling is a comprehensive e-training that gives you the tools to sell effectively in a digital environment. You will learn how to engage customers via digital platforms, build relationships and drive deals from start to finish.
For whom?
The training is aimed at salespeople, managers and consultants who work with solution sales via digital meetings and want to learn how to create trust and engagement in the digital sales process.
Training content
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How customers make their digital purchase journey
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Four pitfalls in digital solution sales
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How to build your digital solution sales in four steps
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Creating your own sales studio, lighting, sound, image
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How to do research and preparation about the client
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How to find your client's strategic initiatives
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How to use Social Selling to contact and book meetings with new clients
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How to build your digital sales pitch
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How to invite and prepare for your digital sales meetings
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How to engage the customer before the customer meeting with key questions
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How to build a target image for the customer
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How to ask questions with Powerquestions©
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50 smart questions that are suitable for digital customer meetings
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How to quickly create collaboration and interactivity in the digital customer meeting
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How to use storytelling to get your message across
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How to get the customer to contribute their ideas via interactive tools like Solution mapping©
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How to quickly provide feedback and document the digital customer meeting
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How to qualify the customer using the digital sales compass
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Planning and executing a digital value-creating transaction with digital signing
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Building a digital sales studio with the right equipment and digital meeting software
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The training takes about 8 hours and ends with a diploma and course certificate.
Customer quote
" Virtual Solution Selling gave us insights into how we could streamline our digital customer meetings and increase our hit rate . " – Anna L., Sales Manager
" I now have a clear strategy for creating engagement in my digital customer meetings and driving them to closure ." – Johan P., Account Manager
The value of Solution Selling Virtual training
With Virtual Solution Selling sales training, you get a complete strategy for succeeding with digital customer meetings. You learn to build trust, engagement and adapt your sales to the digital buying journey – resulting in faster deals and greater success.
Who delivers?

The training is led by Jens Edgren, CEO of Sales Makeover and a recognized expert in solution sales, business development and strategic sales. During his career, Jens has helped hundreds of consultants, salespeople and leaders develop their sales skills and create sustainable business relationships.
With over 35 years of experience in B2B sales, Jens has trained companies globally on how to optimize their sales processes, improve their deal qualification, and effectively implement sales methodologies such as MEDDICC – a sales methodology that helps salespeople close more deals, faster. Jens is also the author of the popular book “MEDDICC – Sell More, Faster”, which provides in-depth insight into how to use the MEDDICC framework to qualify and win deals in competitive markets.
Read more about the book here .
In addition to his work at Sales Makeover, Jens is a frequently hired speaker and coach, where he shares insights on how companies can strengthen their sales strategies in a digital world.
Want to know more about Jens and his professional background? Visit his LinkedIn profile for more information about his experiences, recommendations, and publications.